Product and seasonal promotions

Turn eligible product and seasonal purchases into controlled rebate value.

Build a rebate offer around selected Shopify products, collections, launches, or campaign periods, then issue approved value on a virtual card after fulfillment and refund conditions are met.

Connect the store ●Qualify the order ●Calculate the rebate ●Issue the virtual card ●

An illustrative e-commerce use case. Program terms, verified events, funding, approval and provider capabilities determine actual qualification, virtual card issuance, use and availability.

Use case snapshot

See who qualifies, funds and controls the offer.

Who uses it
Customers whose purchases match the approved promotion rules
Who funds it
The merchant, participating brand, supplier, or another approved sponsor
Who controls it
Authorized merchandising, commerce, finance, and program teams

Program design

Define the commerce rule before publishing the offer.

The merchant objective, qualifying purchase, calculation, refund treatment and virtual card terms should be clear to each customer.

01

Product and collection scope

Identify eligible products, variants, collections, bundles, sales channels, customer groups, and exclusions using stable Shopify references available to the program.

02

Campaign dates and budget

Set the qualifying order period, time zone, total funded budget, customer cap, order cap, and stop conditions before the promotion is communicated.

03

Discount and return treatment

Document whether existing discounts, gift cards, bundles, exchanges, full returns, and partial refunds change the eligible amount or invalidate the offer.

04

Sponsor allocation

When a brand or supplier contributes funding, separate its eligible products, budget, formula, liability, reporting, and adjustment rules from the merchant contribution.

Lifecycle

Move from qualifying purchase to issued virtual card.

  1. 01

    Configure the promotion

    The merchant defines the offer scope, dates, audience, funding, formula, caps, refund window, and customer terms for approval.

  2. 02

    Match Shopify order lines

    Order, product, variant, collection, discount, fulfillment, and customer data is checked against the active campaign rules.

  3. 03

    Adjust for fulfillment and refunds

    The calculation uses the eligible net amount and approved formula, then accounts for canceled, unfulfilled, returned, or partially refunded items.

  4. 04

    Issue the approved rebate

    Validated value is issued on a virtual card and retained with the original order-line, sponsor, budget, calculation, and reconciliation records.

Program outcomes

A clearer basis for customer value and merchant performance.

01

Targeted promotional value

The offer can focus funded value on a specific product, collection, launch, customer group, or selling period without applying a universal discount.

02

Budget-aware execution

Documented formulas, customer limits, campaign caps, and stop conditions help keep approved issuance within the funded model.

03

Item-level reconciliation

Eligible lines, calculated value, sponsor allocation, refunds, and reversals can remain connected through the program lifecycle.

Common questions

Before you begin.

01Can a promotion apply to selected Shopify products?

Yes. Eligibility can use supported product, variant, collection, quantity, customer, channel, date, and order-value data, subject to the approved program configuration.

02How are partial returns handled?

The program can recalculate value from the remaining eligible items and reduce or reverse the related rebate under the approved refund terms.

03Can a supplier fund the rebate?

Yes, when the funding agreement, eligible catalog, formula, budget, liability, customer terms, and reporting responsibilities are approved and recorded separately.

Start with Shopify

Shape this use case into a measurable Shopify rebate program.

Open your Shopify account, complete business verification and move through program approval before self-service capabilities are enabled.

Open your Shopify account