E-commerce use cases
Match the rebate program to the customer action that matters.
Explore six ways to connect qualifying e-commerce purchases to merchant-funded virtual rebate cards, starting with the native Shopify integration.
These use cases illustrate program design options. Actual eligibility, funding, value, card use, timing, and availability depend on approved program terms, providers, jurisdictions, and card limits.
Six commerce objectives
Start with a qualifying purchase and a funded outcome.
Compare the eligible customer, funding source, Shopify or accepted commerce event, calculation, and reconciliation needs for each use case.
Customer acquisition
Reward the first qualifying order without discounting every cart.
- Funding
- The merchant or another approved sponsor under the program funding agreement
- Commerce event
- Synchronized customer, order, product, discount, and fulfillment data is evaluated against the documented first-purchase and campaign rules.
- Program value
- The merchant can direct funded value to a defined new-customer purchase instead of reducing the price of every visit or cart.
Retention and repeat purchase
Give eligible customers a reason to return through measurable rebate value.
- Funding
- The merchant or an approved commercial sponsor with a documented budget
- Commerce event
- Synchronized customer, order, product, fulfillment, and refund events are matched to the approved repeat-purchase rules.
- Program value
- Eligible customers receive a specific value proposition connected to completed repeat-purchase behavior and clear offer terms.
Product and seasonal promotions
Turn eligible product and seasonal purchases into controlled rebate value.
- Funding
- The merchant, participating brand, supplier, or another approved sponsor
- Commerce event
- Order, product, variant, collection, discount, fulfillment, and customer data is checked against the active campaign rules.
- Program value
- The offer can focus funded value on a specific product, collection, launch, customer group, or selling period without applying a universal discount.
VIP and tiered rebates
Translate eligible customer activity into clear rebate tiers.
- Funding
- The merchant or another approved sponsor with assigned tier budgets
- Commerce event
- Supported Shopify customer, order, product, fulfillment, and refund data is attributed to the applicable measurement period and tier.
- Program value
- Customers can understand which eligible activity changes their status and how the applicable rebate formula is determined.
Multi-store and multi-brand
Coordinate rebate programs across stores without losing brand-level control.
- Funding
- The group, individual brands, approved suppliers, or documented combinations
- Commerce event
- Synchronized Shopify events are evaluated under the funding, eligibility, formula, currency, cap, fulfillment, and refund rules assigned to their store or brand.
- Program value
- Each approved store can retain its own offer rules, budget, currency, refund treatment, and operational accountability.
B2B and marketplaces
Connect approved business and marketplace purchases to rebate value.
- Funding
- The merchant, platform, seller, supplier, brand, or another approved sponsor
- Commerce event
- An approved Shopify order or other accepted order, invoice, fulfillment, or marketplace event is matched to the buyer, seller, product, amount, timing, and sponsor rules.
- Program value
- Eligible business customers or marketplace participants receive value tied to an accepted commercial event and a documented sponsor rule.
A common foundation
Every e-commerce program needs the same four answers.
- 01Which customers and purchases qualify?
- 02Who funds the rebate and sets the budget?
- 03How do fulfillment and refunds affect the calculation?
- 04When can approved value be issued on a virtual card?
Start with Shopify
Start with Shopify. Build the rules around your e-commerce objective.
Open your Shopify account, complete business verification and move through program approval before self-service capabilities are enabled.
Open your Shopify account